The offer of a free ebook can be an extremely effective way of
attracting considerable numbers of viewers to your squeeze page,
substantially increasing your website traffic and marketing your brand.
Many business owners fail to realise that as with any marketing campaign, the launch of an ebook should be planned and precisely targeted using a number of marketing initiatives.
With this in mind, the marketing strategy for an ebook should include several elements such as:
Objectives - what is the point of offering an ebook? Driving traffic? Self-promotion?
Tactics - how will you make your target market aware that you are offering a free ebook on your website? Will you mail your current contacts, advertise or write an online taster article?
Measurement - how will you measure how successful your promotion has been? Will you use Google Analytics to measure fluctuations in website traffic? Number of new subscriptions?
Follow-up - subscribers will quickly lose interest if all you do is offer the ebook to increase web traffic over the short term. Continue to add value and benefits to your offerings through personalised messages offering tips, create more ebooks, offer discounts and be sure to maintain communication.
Always ensure that your ebook contains a link to your website, preferably at the very beginning, so that your main objective - driving targeted individuals to your site is given priority. Even if the reader loses interest or becomes distracted and doesn't manage to finish the book, their curiosity will have been roused at the very beginning and so they will have visited your site before becoming immersed in the book's content.
Promoting an ebook is also a great way of collating email addresses from your target market, so remember to ask them to complete only 2/3 fields of information in order for them to receive the document. Make it as easy as possible for them to receive the end product, or else they may lose interest and abandon the exercise altogether. Most website owners will ask for name and email address only.
There are a number of online ebook directories to which you should submit your offering, once it becomes available. One of the most popular is free-ebooks.net.
Offering an ebook on your site is a well used marketing tactic - and it's free! However, as with launching any product onto the market, you should of course integrate this tactic into your marketing mix rather than use it as a standalone measure.
Many business owners fail to realise that as with any marketing campaign, the launch of an ebook should be planned and precisely targeted using a number of marketing initiatives.
With this in mind, the marketing strategy for an ebook should include several elements such as:
Objectives - what is the point of offering an ebook? Driving traffic? Self-promotion?
Tactics - how will you make your target market aware that you are offering a free ebook on your website? Will you mail your current contacts, advertise or write an online taster article?
Measurement - how will you measure how successful your promotion has been? Will you use Google Analytics to measure fluctuations in website traffic? Number of new subscriptions?
Follow-up - subscribers will quickly lose interest if all you do is offer the ebook to increase web traffic over the short term. Continue to add value and benefits to your offerings through personalised messages offering tips, create more ebooks, offer discounts and be sure to maintain communication.
Always ensure that your ebook contains a link to your website, preferably at the very beginning, so that your main objective - driving targeted individuals to your site is given priority. Even if the reader loses interest or becomes distracted and doesn't manage to finish the book, their curiosity will have been roused at the very beginning and so they will have visited your site before becoming immersed in the book's content.
Promoting an ebook is also a great way of collating email addresses from your target market, so remember to ask them to complete only 2/3 fields of information in order for them to receive the document. Make it as easy as possible for them to receive the end product, or else they may lose interest and abandon the exercise altogether. Most website owners will ask for name and email address only.
There are a number of online ebook directories to which you should submit your offering, once it becomes available. One of the most popular is free-ebooks.net.
Offering an ebook on your site is a well used marketing tactic - and it's free! However, as with launching any product onto the market, you should of course integrate this tactic into your marketing mix rather than use it as a standalone measure.
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