Apple is adding a new color to the iPhone color palette, and yes, it is indeed gold.
Sources in position to know tell AllThingsD that Apple, after years of offering the iPhone in either black and white, will soon offer it in a gold tone as well. iMore was first to break the news last Friday, its story corroborated in short order by TechCrunch on Sunday and as well as 9to5Mac.
The new color option was described to AllThingsD as an “elegant” gold tone. “Think champagne, not ingot,” a source said, confirming what not seems to be some spot-on speculation from iMore last week. Sources say that the gold iPhone will feature a white face, with a gold-tone back plate and chamfered edging.
Why the new color option now?
As others have noted, gold tones are among the easiest colors to anodize, so technologically it’s an easy option to offer. It adds a bit of flash to an otherwise staid color palette that hasn’t changed in a number of years. It’s an obvious differentiator between the current iPhone 5 and whatever its successor ends up being called.
Finally, gold is becoming a more sought after color option at the higher end of markets like China. In fact, China’s luxury goods market is expected to grow about 40 percent over the next decade. One engine driving that? Gold jewelry sales. Consider this from an April 2013 SocGen report:
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